FC Rouen 1899 is proud to announce a new merchandising strategy aimed at making shirts accessible to all its supporters. In keeping with President Iwan Postel’s promise to democratize soccer and make it accessible to as many people as possible, our club has taken a major decision: our shirts sold in the boutique will no longer exceed the symbolic price of €49.
At a time when the price of soccer shirts is reaching record levels, the FCR refuses to see its shirts become an inaccessible luxury item. It must remain a symbol of belonging and pride for all. This commitment is part of a wider ambition: to strengthen the link between the club and its formidable community of supporters, while affirming the Red Devils’ popular and authentic identity.
This choice implies the end of our collaboration with Macron, whom we thank for their years of partnership, and the arrival of a new equipment supplier: X Krypt. This brand, founded by Iwan Postel, fully shares our vision of more accessible soccer. Together, we have designed a range that combines high standards and accessibility, with equipment that meets the performance and comfort standards expected by our players and supporters.
This commitment doesn’t stop with the shirts. The club is putting in place solid structures to support its development and offer its supporters the best possible experience:
A totally redesigned website for enhanced interaction with the community,
An official store in Rouen city center to strengthen the proximity with our fans,
A brand-new online store, accessible to everyone, everywhere.
And coming soon… an official FC Rouen 1899 application for an even more immersive experience!
And that’s just the beginning! A loyalty program is currently being prepared to reward the commitment of our supporters and further strengthen our bond with them.
FC Rouen 1899 remains true to its values: authenticity, proximity and passion. We look forward to unveiling our new products and to seeing more and more of you proudly wearing the colors of the Red Devils.